New Product Alert: COLORSTEEL® MAXAM™
New Product Alert: Introducing COLORSTEEL® MAXAM™ for Your Roofing & Cladding Needs
We are thrilled to announce the launch of COLORSTEEL® MAXAM™, a groundbreaking addition to our product lineup, coming on August 5th, 2024. Designed to meet all your roofing and cladding needs, COLORSTEEL® MAXAM™ is set to replace both ENDURA® and MAXX®, combining exceptional quality with cutting-edge ACTIVATE™ technology.
What Sets COLORSTEEL® MAXAM™ Apart?
COLORSTEEL® MAXAM™ is a versatile single substrate solution suitable for various environments, including coastal areas, inland locations, geothermal zones, and industrial settings. This innovative product eliminates the guesswork and confusion often associated with selecting the right roofing and cladding material. The only exception to its suitability is extremely severe or aggressive environments, where COLORSTEEL ALTIMATE® may be more appropriate.
Introducing ACTIVATE™ Technology
The standout feature of COLORSTEEL® MAXAM™ is the proprietary ACTIVATE™ technology, a high-performance AM metallic coating designed to deliver superior corrosion resistance. This coating is applied to the base steel before the COLORSTEEL® paint system is added.
Traditionally, COLORSTEEL® has utilized an AZ alloy coating composed of 55% aluminium and 45% zinc. This combination provides both barrier protection from aluminium and sacrificial protection from zinc. The new high-performance AM metallic alloy coating takes this a step further by incorporating magnesium.
How ACTIVATE™ Technology Works
ACTIVATE™ technology isn't just about the inclusion of aluminium, zinc, and magnesium; it's about the unique composition and microstructure of the AM alloy coating that significantly enhances corrosion resistance. Here's how it works:
The aluminium/zinc/magnesium compounds are strategically positioned in the coating to activate during the early stages of weathering, providing critical sacrificial protection.
Magnesium compounds help form a more robust barrier at cuts and scratches, slowing down the rate of corrosion.
The magnesium compounds also activate the metal coating, resulting in more effective and longer-lasting sacrificial protection.
With these features, COLORSTEEL® MAXAM™ ensures that your roofing and cladding remain durable and resilient, no matter the environmental conditions.
Conclusion
COLORSTEEL® MAXAM™ is a game-changer in the roofing and cladding industry, offering unmatched quality and consistency with advanced corrosion protection. Whether your project is by the coast, inland, in a geothermal area, or in an industrial setting, COLORSTEEL® MAXAM™ is the ideal choice. Stay ahead with the latest in roofing technology and experience the difference that ACTIVATE™ technology can make.
Be sure to mark your calendars for August 5th, 2024, and be among the first to experience the superior performance of COLORSTEEL® MAXAM™.
